MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Leeds nail tech scoops CND™ EMEA Education Star Award

By Helena Biggs | 21 December 2021

Victoria Trafford, a nail and beauty educator from Leeds, has been awarded the CND™ EMEA Education Star accolade 2021. An education ambassador since 2017 for Sweet Squared (distributor of CND UK&I), Victoria teaches CND™, LASHUS, Light Elegance, Wax:one & MoroccanTan courses. She has been instrumental in the development of Sweet…

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Coronavirus: 28% of UK salons report staff shortages due to Omicron variant

By Helena Biggs | 20 December 2021

It’s renowned as the busiest time of year for the beauty sector, with clients booking festive nail services, hair cuts or some pre-Christmas pampering. Yet 28% of UK salon businesses have reported disruption to this busy period due to staff shortages and staff needing to self-isolate. The emergence of the…

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Pro10 Beauty takes over LCN nail & beauty brand distribution in the UK

By Helena Biggs | 15 December 2021

Pro10 Beauty has taken over distribution of the LCN brand in the UK from The Edge Nails & Beauty, as of 17 November 2021. Spearheaded by Iain Wood, formerly of The Edge Nails, as commercial director, and Annika Meek as client relationship director, Pro10 Beauty aims to provide beauty professionals…

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Pantone unveils ‘Very Peri’ as Color of the Year 2022

By Helena Biggs | 9 December 2021

‘Very Peri’, a periwinkle blue hue with a violet red undertone, has been unveiled as the Pantone Color of the Year for 2022. The global colour authority has picked the shade (PANTONE 17-3938) as ‘ symbol of the global zeitgeist of the moment and the transition we are going through’. …

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Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches

By Chloe Randall | 3 December 2021

According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines. American rapper, Machine Gun Kelly, launched his nail polish brand, UN/DN LAQR on 2 December 2021 and overnight, searches for…

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Major beauty brands sign up to circular economy initiative

By Rebecca Hitchon | 2 December 2021

Beauty brands including Elemis, Unilever and NAF! Salon have signed up to a circular economy initiative, launched by Jo Chidley, co-founder of natural and sustainable personal care brand Beauty Kitchen. The circular economy model, named Re, will aim to prevent more than 100 million bottles from going to landfill in…

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