MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Scratch Stars Nail Salon of the Year 20/21, Townhouse, has launched #BeautyForUkraine, a 24-hour fundraiser to support those affected by the conflict with Russia. On Tuesday 8 March, Townhouse will donate 100% of all revenue from its Knightsbridge, Fitzrovia and Milton Keynes location to UNHCR Emergency Appeal for Ukraine. Townhouse…
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Following pressure from beauty industry bodies and the APPG on Beauty, Aesthetics & Wellbeing, the government has announced that it will crack down on unregulated cosmetic procedures. An amendment to Health & Care Bill will allow the Health Secretary to introduce a licensing scheme for non-surgical cosmetic procedures such as…
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Sweet Squared has announced its CND™ Plexigel tour of the UK, an education event for nail professionals to learn all about the system. Designed as a versatile and convenient multi-problem solution for nails, CND™ Plexigel offers strength, length and shape, that lasts up to three weeks, with minimal application time.…
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London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the nail styles not to miss from the last two days of Fashion Week. For the Emilia Wickstead showcase, it was…
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Global colour authority, Pantone Color Institute, has revealed its report of the top 10 standout colours for New York Fashion Week for autumn/winter 2022/2023, along with five core classics that are to be expected alongside designer collections. In turn, these trend predictions could prove popular for nail colour choices during the…
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Nailympia Competitions, in association with Scratch magazine, has announced the winners of the second edition of Nailympia Online. The international nail competition welcomed 13 categories with three divisions, plus a fourth and unique division for gold medalists and nail champions; Division 4 VIP Nail Challenge. Competitors were judged by a…
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