MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Personal care industry demands commercial energy bill rebate

By Emma Hobday | 23 March 2022

The hair, beauty and barbering sectors have called for an energy bill rebate ahead of Rishi Sunak’s Spring Statement 2022. An energy bill rebate was offered to domestic homes in February, and so now the personal care sector hopes that a business rebate will become available, due to significantly increasing…

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Want to grow your salon business? Sign up for a Lanzarote retreat with Liz McKeon

By Emma Hobday | 23 March 2022

Business coach, trainer & author, Liz McKeon, has announced the dates of her Business Owners Retreat at the five-star Princesa Yaiza Resort in Lanzarote. The event is held to teach business owners how to effectively grow their business, which is in the form of a group coaching experience with Liz,…

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WINNER ANNOUNCED: Scratch Snap March 2022

By Emma Hobday | 21 March 2022

The winner of Scratch’s monthly nail art challenge has been announced as Emma Laverton. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March & created nail designs inspired by ‘Shades of Jade’ in the bid to win a prize from Pure Nails. Judged by Scratch‘s news…

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La Brush Manicure Project

Check out the wearable nail brush designed to prevent repetitive strain injury

By Lilly Delmage | 10 March 2022

Natalie Havariyoun, a former NHS worker knowledgeable in repetitive strain injury in the hand, wrist and elbow, has put her expertise to practice by La Brush, a handy nail brush coined as ‘the only wearable brush in the world’. Founded in 2021, Natalie’s company, Manicure Project, boasts two La Brush…

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Anya Hindmarch Bio Sculpture Bar

Bio Sculpture collaborates with Anya Hindmarch for London nail bar launch

By Helena Biggs | 9 March 2022

Bio Sculpture has teamed up with British fashion designer, Anya Hindmarch, to provide fashion-forward nail looks for trend-conscious Londoners. Anya’s Colour Therapy Nails Bar is a pop-up nail bar at the Anya Village on Pont Street, Belgravia, London, open seven days and featuring space for four clients at a time.…

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Sustainability Beauty Planet B

Here’s how the beauty sector is taking steps to become more sustainable

By Guest Writer | 8 March 2022

Jayn Sterland, chair of the Sustainable Beauty Coalition & MD of Weleda, shares what the SBC has been doing to support the industry’s eco-efforts… Last year, it seemed that ‘sustainability’ within beauty became the new buzzword. We saw the UK host the United Nations climate summit – COP26, the launch…

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