MOVERS & SHAKERS

BBCo The Student Shadow Board

British Beauty Council invites students to shape future of industry via mentorship & grant opportunity

By Rebecca Hitchon | 2 April 2025

The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…

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Scratch snap fancy feet

Scratch Snap winner announced: pedicure nail art contest

By Rebecca Hitchon | 31 March 2025

The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…

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Nailympia Germany 2025: THE RESULTS

By Scratch Staff | 31 March 2025

The fourth edition of Nailympia Germany was hosted at Beauty Düsseldorf, 28-30 March, in partnership with Signature Nail International and powered by Scratch magazine. The event welcomed 57 competitors via 11 arena and five online categories, and 20 countries were represented, with 237 competition seats taken. The esteemed international judging panel…

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Mar25 Low Res Cover For Web 600

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Nailympia China Anna Oana 2025

Nailympia Competition to take place in China 8-9 May 2025

By Alex Fox | 22 February 2025

Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…

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The Beauty Business Platform

Platform launches to empower beauty pros & support business growth

By Scratch Staff | 19 February 2025

Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and support the sustainable growth of their businesses. It combines actionable strategies, proven tools to streamline operations and Samantha’s insights into…

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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs

By Lilly Delmage | 17 February 2025

The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite…

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Nyfw Aw25 Roundup

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025

Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…

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Nailympia Pivot Point Nails Pic

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025

Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here.…

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