MOVERS & SHAKERS

BBCo The Student Shadow Board

British Beauty Council invites students to shape future of industry via mentorship & grant opportunity

By Rebecca Hitchon | 2 April 2025

The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…

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Scratch snap fancy feet

Scratch Snap winner announced: pedicure nail art contest

By Rebecca Hitchon | 31 March 2025

The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…

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Nailympia Germany 2025: THE RESULTS

By Scratch Staff | 31 March 2025

The fourth edition of Nailympia Germany was hosted at Beauty Düsseldorf, 28-30 March, in partnership with Signature Nail International and powered by Scratch magazine. The event welcomed 57 competitors via 11 arena and five online categories, and 20 countries were represented, with 237 competition seats taken. The esteemed international judging panel…

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Sweet Squared Sweet Hearts Nail Loyalty

Sweet Hearts loyalty programme launches to reward beauty pros

By Helena Biggs | 3 March 2025

Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme. Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made,…

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Oscars 2025 Nail Roundup

Oscars 2025: the celebrity nail looks you need to see

By Rebecca Hitchon | 3 March 2025

The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…

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Sbc The Great British Beauty Clean Up

The Great British Beauty Clean Up: What is the initiative set to tackle industry waste?

By Rebecca Hitchon | 3 March 2025

The Sustainable Beauty Coalition (SBC) has launched The Great British Beauty Clean Up, to bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021, and the launch of The Great British Beauty Clean Up on 3 March…

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Scratch Snap Feb 25

Nail techs paint what brings them joy for Scratch Snap comp: winner announced

By Rebecca Hitchon | 28 February 2025

The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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