MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
THE SCRATCH STARS AWARDS 2018: MEET THE FINALISTS The results are in! See which techs, salon, teams and influencers have made the grade in the Scratch Stars Awards 2018 and count down to Scratch’s hotly anticipated Summer Party – at which the winners will be announced… L&P Tech of…
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Quirky, cool and offset with accessories, the influence of K-Pop culture and manga styling has proven popular in the fashion realms across the last few months, and it appear the trend is to extend into autumn/winter 2018. Currently showcased on Scratch‘s April 2018 issue front cover, CND has collaborated with…
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Benefit Cosmetics is to launch an Extreme Brow Bar suspended over the River Thames – open for one day only. The brand has been offering eyebrow waxing since 1976, and taking its message – that achieving natural-looking brows doesn’t have to be extreme – to new heights. Hovering up to…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… The final of Dancing On Ice seemed to come around so quickly. A lot of the celebs and skaters from earlier on in the…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! As I write, we’re on semi-final week, with only four contestants left in the competition. Judging from the vibe backstage, you…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! So, we’re nearly at the end of the Dancing On Ice journey. Last week was Fairytale week, which I could not wait for as…
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