MOVERS & SHAKERS

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Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 24 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Light Elegance Feb 25 Scratch Snap Prize

Time is running out to WIN a Light Elegance prize for your nail art

By Rebecca Hitchon | 24 February 2025

The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Le Celina Ryden Smokey 2

Win a Celina Rydèn Art Kit with Light Elegance UK

By Scratch Staff | 9 May 2018

Calling all creatives! See if you can get your hands on a brand new Signature Series Art Kit (worth over £115!) from Light Elegance UK – in collaboration with Swedish nail artist extraordinaire, Celina Ryden. Celina, who boasts an Instagram following of over 190K, has lent her artistic eye to…

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Male Beauty Image 1

Male ‘beauty from within’ market is huge, reveals new research

By Helena Biggs | 6 May 2018

A ‘new standard and awareness of beauty has appeared throughout the male market’ according to the team at Redshoe, a branding and communications agency, who reveal that more men are turning to supplements to enhance skin from within. They put this down to frequent launches in the beauty industry, and…

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Jade Angel Cosmpolitan

London salon gives complimentary manicures at Cosmopolitan Self Made Summit

By Sophie Nutt | 3 May 2018

The team from London-based salon, Jade Angel, were on-hand at Cosmopolitan magazine’s Self Made Summit to give guests complimentary nail art and express manicures. A two day event that ran across the 14-15 April, the Cosmopolitan Self Made Summit is a gathering of leading business brains, inspirational founders and both established and…

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Get Lippy Camp

Get Lippy and raise awareness with new campaign

By Kat Hill | 1 May 2018

Cosmetic Executive Women (CEW) and The Eve Appeal have announced the launch of a new national campaign – Get Lippy. Aiming to raise awareness for gynaecological cancer and break taboos about gynaecological health, the campaign will see brands who have lipsticks, lip gloss, lip balms or any lip products in…

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Mad Hatter Winner

Winners announced of Mad Hatter nail art competition

By Helena Biggs | 30 April 2018

The Nail Guru’s, a Facebook nail art collective, has announced the winners of its Mad Hatter-themed nail art competition. Over 20 entries were received across two categories; extended nails and natural nails, with a masters (qualified for 3+ years) and beginners division (less than 3 years) in each. The judges, Katie…

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Get set for summer with Buttercups Uniforms styles

By Helena Biggs | 27 April 2018

Look ahead to the warmer days of summer and see that you have a comfortable work uniform to suit impending heat with Buttercups. Available in sizes 6-24, Buttercups Uniforms are produced in bi-stretch fabric that is 100% polyester. The stretch affords comfort and practicality – ideal when performing a mani…

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