MOVERS & SHAKERS

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Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 24 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Light Elegance Feb 25 Scratch Snap Prize

Time is running out to WIN a Light Elegance prize for your nail art

By Rebecca Hitchon | 24 February 2025

The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Rsz Andreea Ignat Copy

Winners of UK Nail Tech competition announced at Beauty UK

By Scratch Staff | 22 May 2018

The winners of the UK Nail Tech competition, which took place 20-21 May at the Beauty UK trade show, have been announced. The competition, administrated by Denise Wright, sees techs compete for trophies and accolades in the likes of Top Tech Permanent Polish, Salon Nail Challenge and, new for 2018,…

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Cnd Marrakesh

CND™ distributors experience ‘the unexpected’ in Morocco

By Helena Biggs | 17 May 2018

Sweet Squared, UK distributor of CND™, joined fellow distributors of the brand in Marrakesh, Morocco for the CND™ a conference with the theme: deliver the unexpected. The three-day International Distributor Conference saw 86 delegates from 60 countries come together to CND™’s brand ‘personality’; authentic, innovative, creative, stylish and professional. Attendees from…

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Scratch Stars Judging Event, Comm By Sophie Hill

Scratch Stars finalists battle for coveted titles in London

By Helena Biggs | 16 May 2018

Earlier this week, talented techs amassed at The LCBT to battle it out across eight categories in the Scratch Stars Awards 2018 in front of an esteemed panel of industry judges. Techs competed in the likes of Nail Stylist of the Year and Gel Tech of the Year, while a second…

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Magpie Beauty Meghan

Celebrate Royal Wedding with Magpie Beauty

By Kat Hill | 11 May 2018

Join Magpie Beauty for a rather royal celebration of the upcoming wedding of Meghan Markle and Prince Harry! Techs that spend over £40 + VAT with the brand will receive a limited edition Magpie Beauty Glitter with their order. Named after bride-to-be, the special glitter can be added to orders…

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Lash Perfect India Training

Lash Perfect extends expertise to India

By Sophie Nutt | 11 May 2018

Two members of the Lash Perfect team travelled to India in April to deliver training and attend the Hair & Beauty Show India. Natalie Piper, business development manager for the Eyelash Design Company, and Emma Apps, senior trainer, delivered training across four days, covering Lash Perfect Classic, Lash Perfect Russian…

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Crystal Nails Educators

Crystal Nails welcomes eight new educators to its team

By Sophie Nutt | 11 May 2018

After hosting it’s educator programme at the end of April, Crystal Nails has welcomed eight new educators to it’s growing team. The first educator programme held by Crystal Nails in the UK for over three years, the event saw an abundance of applications, which were narrowed down to eight talented…

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