MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
Read More
Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
Read More
Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
Read More
Read the latest issue
Salon Services has announced it’s WOW Weekend starting from today (1 June) and running until Monday (4 June)! Each customer over the WOW Weekend will get 25% off when they spend £20 or more in-store or online, meaning you can start thinking about party season stock or begin planning ahead…
Read More
Get your feet tapping, dig out a party outfit and embrace disco fever – as the Scratch Summer Party returns on Sunday 15 July, and YOU’RE invited! Offering an opportunity to get glammed up, let your hair down and mingle with fellow members of the nail industry, this event is…
Read More
Sweet Squared has revealed the six inspirational finalists in its #CNDWEAREUNSTOPPABLE campaign, which encouraged women across the UK and Ireland to share their stories of success and overcoming adversity. Earlier this year, the company asked nail professionals to celebrate and empower their loyal clients by getting them to share their special…
Read More
Taking to the streets of London on Saturday 12 May, the team at Louella Belle took part in the 21st Midnight MoonWalk in memory of company founder, Lisa Crook, who sadly lost her battle with breast cancer last year. Organised by breast cancer charity, Walk The Walk, MoonWalk London is…
Read More
The first Facebook LIVE education event for Sally Salon Services was held at the Louella Belle HQ in Borehamwood, Hertfordshire. Offering a 25-minute Q&A, Scratch editor-in-chief, Alex Fox, was invited to deliver questions to Artistic Nail Design’s creative director & executive VP, Alisha Rimando, who flew into the UK to…
Read More
The winners of the Evo naming competition, launched by Bio Sculpture in March earlier this year, have been revealed – but with a surprise twist! Talented techs across the globe were invited to submit a nail design alongside a reason behind why their elected name should be stamped onto an…
Read More