MOVERS & SHAKERS

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Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 24 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Light Elegance Feb 25 Scratch Snap Prize

Time is running out to WIN a Light Elegance prize for your nail art

By Rebecca Hitchon | 24 February 2025

The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Scrub Isolated On White

Microbead ban comes into force

By Kat Hill | 20 June 2018

From 19 June, retailers in England and Scotland will no longer be able to sell rinse-off cosmetic and personal care products, such as face scrubs, toothpaste, soaps and shower gels, which contain solid plastic microbeads. The announcement from the Department for Environment, Food & Rural Affairs follows a ban from…

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Treatwell

Treatwell launches largest ever TV campaign

By Sophie Nutt | 18 June 2018

The hair and beauty bookings website, Treatwell, has embarked on its biggest TV campaign yet, advertising the effortless service to nail technicians and clients alike. The seven figure investment sees Treatwell develop a media and creative campaign that aims to consolidate the brand as the ‘go-to’ booking platform for hair…

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Cnd Xperience Days

Discover the latest CND™ innovation at July Xperience Day

By Scratch Staff | 14 June 2018

CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner…

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Samantha Birkett Leigh

Global Team CND™ welcomes UK tech to elite team

By Helena Biggs | 14 June 2018

CND™ UK and Sweet Squared education ambassador, Samantha Birkett-Leigh, has been selected as the newest member of Global Team CND™. Representing the brand at the highest level, the team comprises an esteemed group of education ambassadors (EAs) curated from the brand’s talented pool of techs across the globe. After submitting bids…

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Judy Naake

St. Tropez founder scoops MBE in Queen’s birthday honours

By Helena Biggs | 11 June 2018

St. Tropez founder and expert beauty business woman, Judy Naaké, has been awarded an MBE in the Queen’s birthday honours listings. Currently a fellow and patron of hair and beauty at Burton & South Derbyshire College (BSDC), Judy is has been pioneering in the development of entrepreneurs through E2E (Entrepreneurial…

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Manor Farm Spa & Clinic And Revive Beauty, Northampton

Stats see surge in new nail salons opening

By Kat Hill | 10 June 2018

The Local Data Company’s Retail and Leisure Trends Report 2017/2018 revealed that nail  and beauty salons occupy a spot in the 10 most popular retail businesses opening in 2017. Nail salon came in fifth, marking a growth from seventh position in 2017. Hair and beauty salons were in the top…

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