MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Danielle Power

Sienna X appoints new brand wax ambassador

By Sophie Nutt | 1 August 2018

Sienna X has appointed Danielle Power as its new brand wax ambassador. With an experienced professional background in beauty therapy, Danielle has been qualified and working in the industry for over 10 years, in salons and spas such as The Chewton Glen Spa and Elemis Travel Spa. In 2016, Danielle…

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Cnd Shellac Luxe, Hero Product

Sweet Squared to host CND Shellac™ Luxe drop-in demo days

By Sophie Nutt | 31 July 2018

Following it’s previous ‘Do-LUXE Xperience Days’, Sweet Squared has revealed that it will host over 15 CND ShellacTM Luxe demo days across the UK and Ireland. With the aim to educate nail techs in effective application and removal of the CND ShellacTM Luxe system, the demo days will begin on…

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Heaven China Shop Store

Heaven Skincare to be distributed in over 550,000 department stores across China

By Kat Hill | 31 July 2018

Skincare brand, Heaven Skincare, has revealed a business deal that will see its products distributed in over 550,000 department stores across China. Founder and celebrity therapist, Deborah Mitchell, worked closely with Barry Wan, the owner of one of Asia’s largest companies and luxury providers in China, to secure the deal. The…

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Steph & Sue (1)

Scratch Stars winners team up for salon venture

By Helena Biggs | 30 July 2018

Sue Davies, who scooped the Services to the Nail Industry award at the Scratch Stars 2017, has opened the doors of her salon to session stylist, Stephanie Staunton, who will be providing support and nail treatments at the premises. Gorgeous Nail & Beauty Emporium in Bexley, Kent – a Scratch…

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Le Chatmetalluxset

LeChat nail products now available via Revolution Nail Supplies

By Helena Biggs | 29 July 2018

Revolution Nail Supplies is in discussion to non-exclusively distribute LeChat Nail Care Products, and will be showcasing the brand at Olympia Beauty, London on 30 September and 1 October. With over 20 years in the nail business, LeChat offers a complete range of nail care products that are vibrant, colourful…

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Christina Jenkins & Bev Edc

Co-founder of The Eyelash Design Co announces retirement

By Helena Biggs | 26 July 2018

Christina Jenkins, co-founder and director of The Eyelash Design Company, has announced her retirement after a long and fruitful career in the beauty industry. Pictured left with co-founder, Beverly Piper, the duo founded the Lash Perfect brand under the EDC umbrella, and have since grown the Brow Perfect, Hi Brow,…

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