MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Love Island 2018 saw British consumers spend more on beauty products

By Sophie Nutt | 29 August 2018

A recent Worldpay report has found that British consumers have pumped £100 million into beautifying themselves over the summer. Key summer highlights such as Love Island and the royal wedding have reportedly influenced consumers and contributed to the booming beauty industry in the UK. While the day of the royal…

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What I loved about my visit to Townhouse nail salon

By Sophie Nutt | 25 August 2018

Earlier this week, I had the pleasure of visiting Townhouse – a nail bar located just off Regent Street and only a hop, skip and jump away from Oxford Circus station. Describing itself as ‘London’s no. 1 independent luxury nail salon’ and a ‘premium nail studio’ that is ‘redefining clean…

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Teenage beauty consumers dubbed ‘generation AVID’

By Sophie Nutt | 24 August 2018

Mintel has developed an acronym to identify the new generation of beauty consumers aged 16-20, who have grown up with the influence of beauty entrepreneurs such as Kylie Jenner and Zoella. The new acronym used to identify such consumers is ‘AVID’: Approaching adulthood, video drive, influencer aware and digital natives.…

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Airbase Makeup

Airbase make-up course now available at Capital Hair and Beauty

By Sophie Nutt | 24 August 2018

Airbase has expanded its introductory airbrush make-up course to selected Capital Hair and Beauty stores throughout the UK. The one-day workshop teaches the fundamentals of how to create the perfect base using the combination of the Airbase Ultra Foundation technology and lightweight, atomised application of the airbrush. Taught by a…

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Lake District spa reveals cancer-suitable treatment additions

By Kat Hill | 21 August 2018

Armathwaite Hall Hotel & Spa, a luxury spa resort in the Lake District, has introduced Cancer Touch Therapy treatments in partnership with The Made for Life Foundation. Created for those living with or recovering from cancer, Cancer Touch Therapy was developed taking advice from trained oncology massage teachers, advisors within…

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Dipt

Super Nail & Beauty announced as distributor of Dipt products

By Helena Biggs | 20 August 2018

Dipt, the British nail dipping system founded by Karisma Ahir, is to be distributed by Super Nail & Beauty, joining its portfolio of brands including Zoya and Qtica. The Dipt range reveals 60 coloured powders with liquid counterparts and utilises medical grade resins and a very finely milled acrylic powder…

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