MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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LFW Nails: Orly for Julien Macdonald SS19

By Helena Biggs | 16 September 2018

Glitz and glamour were key themes for Julien Macdonald’s spring/summer 2019 fashion collection, and Orly was the nail brand of choice at the London Fashion Week showcase. The collection Skin was largely on show and feminine drapes of glittering fabrics reflected his signature luxe and glossy style. The nails Session…

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NYFW Nails: CND™ for Libertine SS19

By Helena Biggs | 16 September 2018

Fashion design house, Libertine, chose the CND™ Design Lab Team once more to create the nail looks for its SS19 showcase at New York Fashion Week. The collection inspiration Libertine’s Johnson Hartig drew inspiration from Georgian glass-covered portrait stones and fine needle-point embroidery. The SS19 collection aims to show there…

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Vin + Omi’s SS19 nail team

Kristine Toce leads Vin + Omi’s SS19 showcase

By Kat Hill | 15 September 2018

Kristine Toce, a London-based nail artist, led the nail team for Vin + Omi’s SS19 presentation for London Fashion Week. Taking place at one of the grand entrances to St Pancras Station, the show saw a theme of ‘Thought is the new Religion’, challenging the ‘throw away’ nature of fashion. Featuring the…

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Host a fundraising mani party to help fight blood cancer

By Kat Hill | 13 September 2018

It’s time to pick up your nail tools and help fight blood cancer! The international non-profit organisation, DKMS, is inviting salons, technicians and clients alike to host a #LetsNailBloodCancer Party. By lending your salon or set-up to a mani-pedi party for family, friends and colleagues, you can help raise funds…

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British heatwave leads to big changes in beauty spending

By Helena Biggs | 30 August 2018

Global information company, The NPD Group, has reported that the sale of prestige skincare products in the UK rose by 3% during the UK heatwave. The research period looked at sales over the five weeks between 24 June and 28 July 2018, and also found that sales of prestige make-up…

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Nail Gaga Ambassadors

Nail Gaga announces new brand ambassadors

By Sophie Nutt | 30 August 2018

Nail Gaga has announced welcomed three ambassadors to it’s team: Emma Fitzpatrick, Hayley Grobler and Francesca Sykes. Their role includes supporting Nail Gaga educators but also bridging the gap between that of nail technician and educator, as well as helping and advising on product applications and techniques. Through social media…

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