MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Industry campaign seeks support to beat breast cancer

By Helena Biggs | 19 October 2018

October marks Breast Cancer Awareness Month, and the #NailBreastCancer campaign is running for a fourth year to help raise funds and awareness for the cause. “Over 50,000 people are diagnosed with breast cancer in the UK every year; the equivalent of one person every 10 minutes.” – Breast Cancer Care…

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Make Up

Bradford is declared the beauty capital of the UK as industry continues to boom

By Sophie Nutt | 18 October 2018

Bradford has been named the hair and beauty capital of the UK due to research conducted by Direct Line for Business. Home to a whopping 1,618 hair and beauty businesses, there is one for every 211 Bradford residents. Nottingham came in second, with one hair and beauty business for every…

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LeChat announced official sponsor of Victoria’s Secret Fashion Show 2018

By Sophie Nutt | 17 October 2018

LeChat has been announced as the official 2018 nail sponsor of the iconic Victoria’s Secret Fashion Show. As it makes it’s return to New York City, the show will see models walk the runway wearing one of three colours from the LeChat Dare To Wear line of nail lacquers. Cheryl…

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Consumers are choosing venues during Christmas based on photo opportunities

By Sophie Nutt | 16 October 2018

It’s never too early to start thinking about the ways to increase revenue and maximise profits over the Christmas period! Research by Christmas Tree World has shown that as many as one in ten people would actually choose a retail venue simply based on whether the Christmas tree and decorations…

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Meeting with Mavala UK

By Kat Hill | 16 October 2018

Yesterday I hotfooted to Mavala UK’s HQ in Sevenoaks, Kent. Excited to gain an insight into such a long-established brand, I was met by Lynn Gray, Mavala UK’s national sales manager, who was tasked with relaying the brand’s 60 year history and showcasing the huge range of products available. I was lead into…

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Magpie Education Boot Camp

Magpie Beauty adds to education team

By Kat Hill | 16 October 2018

Magpie Beauty has revealed five new additions to its education team at its Magpie Educator Bootcamp event. The two-day training event saw the appointment of: Sinead Bulley – Cambridgeshire Jenny Johnson – North/North East Sara Brock – South Wales/Gloucestershire Keren Smith – Suffolk Nicolette Manesh – Hampshire The new educators…

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