MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Report reveals the rapid growth of UK beauty & nail salons

By Helena Biggs | 11 November 2018

Beauty and nail salons are among the fastest growing categories on the high street, according to results published by American Express Shop Small. Despite the high street witnessing closures (owing to an increase in online shopping), the study shows that the independent retail sector is set to experience net growth…

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Lecenté Winter Event

Getting festive with Lecenté

By Kat Hill | 6 November 2018

Yesterday I took a trip to Bluewater, Kent, for a rather festive treat courtesy of Lecenté. After the success of previous events and the demand from glitter fans, the Lecenté Winter Event returned again this year. On arrival, I was greeted the cheery tones of Christmas music and a glass…

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Glo Up

Nail techs sought for on-demand London beauty services

By Helena Biggs | 2 November 2018

Beauty app, Glo-Up, provides Londoners with beauty services at the touch of a button – and is seeking nail techs to join its roster. The Glo-Up app is free to download, and once a user signs up, they can simply choose a treatment they would like, add the time and…

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Habia Pic Susan

Susan Gerrard Beauty Academy scoops Habia Centre of Expertise accolade

By Sophie Nutt | 30 October 2018

Gerrard International’s Susan Gerrard Beauty Academy has been named a Habia Centre of Expertise, exclusive to the south of England and one of only six centres in the UK. The academy successfully met rigorous assessment criteria and passed a visit by an industry assessor in order to gain the prestigious…

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IBD Nails UK unveils edgy rebrand

By Helena Biggs | 30 October 2018

IBD Nails has introduced a ‘boss’ new look to excite its users and their clients and a new hashtag – #GetNailed. “We are bold, unorthodox and break the boundaries of what it expected,” comments a spokesperson for the brand. Edgy and appearing to appeal to a fashion-forward, young clientele, a…

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Salon Services Coffee Machine

Salon Services shoppers to get a FREE coffee machine when spending over £150

By Helena Biggs | 28 October 2018

Throughout October, Salon Services is offering customers a free KRUPS coffee machine when they spend £150 or over on selected brands. The offer applies to both in-store and online shoppers when this cost is spent on one of the following brands while stocks last: OPI, Salon System, Proxelli, Barnum, #MyDentity, Kenra, L’Oreal, Jaguar, Babyliss Wella, Schwarzkopf, Tigi, Paul Mitchell, Maria Nila, XP, Goldwell, Wahl, GHD The…

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