MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Biogel New Jar

Bio Sculpture reveals new & improved gel jar

By Helena Biggs | 29 November 2018

Bio Sculpture has responded to the needs of its techs by unveiling a new-look jar for its gels. Made from recyclable material, it has a new inner liner with straight sidewalls for easier product access and visibility. The metallic colour contains UV-blocker to protect the gel against UV exposure and…

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Helena & Jamie Hd Brows

Shaped, styled & made up with HD Brows in Harley Street

By Helena Biggs | 28 November 2018

When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…

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Hch Therapists Copy

Staffordshire spa launches training programme for budding therapists

By Kat Hill | 27 November 2018

Hoar Cross Hall has revealed a new training programme – Reward, Improve, Sustaining Excellence (RISE) programme. The Grade II listed Staffordshire spa is on the hunt for therapists to join its team of professionals, where they will be enrolled on its programme. The new recruits will work their way through the…

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Yazmin Norvell

Yasmin Oukhellou announced as new Norvell Tanning brand ambassador

By Sophie Nutt | 20 November 2018

Norvell Tanning has announced The Only Way is Essex star, Yazmin Oukhellou, as its newest brand ambassador. Boasting a super-glam reputation, Yazmin has previously launched her own range of lashes and often shares make-up tutorials with her social media followers. Throughout the campaign, Yazmin will share her secrets to staying bronze and…

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Ama Quashie

Session nail stylist opens salon in Brixton

By Helena Biggs | 20 November 2018

Ama Quashie, a session manicurist, has launched her first nail salon in Brixton, London. The salon’s ethos is to amplify and accentuate the natural nail through premium traditional manicure and pedicure treatments. AMA also has a menu featuring polish and gel brands that are up to 90% natural, vegan and…

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The Gel Bottle

The Gel Bottle reveals new-style bottles to enhance use

By Helena Biggs | 18 November 2018

Gel polish brand, The Gel Bottle Inc., has introduced some changes to its bottles. The entire winter collection of shades will be available in the new-look bottles, as will each collection after that. The new features include: Bottle caps Each brush lid will have a colour cap with real colour…

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