MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Crisis Charity

Homelessness charity calling for salon volunteers this Christmas

By Sophie Nutt | 14 December 2018

National homelessness charity, Crisis, is calling on hairdressers, barbers and salon assistants across the country to volunteer at their Christmas centres this month. The centres provide thousands of people with good, warmth, healthcare and specialist services over Christmas in addition to Crisis’ year-round services. Salon services such as washing, cutting…

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Pinterest reveals 2019 beauty trend predictions

By Kat Hill | 14 December 2018

Pinterest has revealed its annual Pinterest 100 report, which sees a variety of trend predictions for 2019 identified by the social media platform. Including beauty and lifestyle forecasts, the report reveals an insight into consumer browsing habits on the social media platform. The almond nail shape also appeared in the report, with searches for…

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Kellie Underwood

Nail tech reveals #giftofnails campaign

By Kat Hill | 11 December 2018

Oxfordshire-based nail technician, Kellie Underwood of Enchanted Nails By Kellie, has launched a project aiming to offer a little helping hand to people recovering from illness. Kellie is has revealed that from 2019, she will offer a gel polish manicure free of charge each month. Open to nomination, the treatment will be…

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Mavala supports LCBT at the Ideal Home Christmas Show

By Sophie Nutt | 10 December 2018

Mavala begun its Christmas celebrations early by appearing at the Ideal Home Christmas Show alongside the London College of Beauty Therapy (LCBT). Following a series of training session with Mavala’s nail care expert, Lynn Grey, the LCBT students were set up at the Ideal Home Christmas Show from 20-24 November…

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Nouveau Lashes Queens

Nouveau Lashes founders collect Queen’s Award for Enterprise

By Helena Biggs | 10 December 2018

Nouveau Lashes has been awarded The Queen’s Award for Enterprise in International Trade and a ceremony was held to present the brand’s co-founders, Bridgette Softley and Karen Betts, with the official award and scroll. The Queen’s Awards for Enterprise recognises British businesses and other organisations that excel at international trade, innovation…

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Nail Harmony Uk Distrib

Nail Harmony UK scoops Outstanding Distributor award

By Helena Biggs | 9 December 2018

Nail Harmony UK, distributor of Gelish products in the UK, has been awarded the Outstanding Distributor 2018 accolade by Gelish founders, Danny Haile, David Daniel & Gari-Dawn Tingler. The trio, of US company Nail Alliance, presented the award to Nail Harmony UK director, Georgie Smedley, at an event in California. She…

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