MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Recycle (1)

Beauty brands & businesses to be affected by government recycling plans

By Helena Biggs | 15 January 2019

The NHF/NBF has warned that hair and beauty product manufacturers will be largely affected by the ‘Extender Producer Responsibility’ to be introduced by the government – which could then have an impact on buyers. Following the government’s launch of its Resources and Waste Strategy for England in December (which aims for…

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Nouveau Lashes survey reveals client lash habits

By Kat Hill | 15 January 2019

A recent survey conducted by Nouveau Lashes revealed that price was reported as more important to women in the UK than their eye health when it comes to considering a lash treatment. The survey of a of 1,000 UK females, between the ages of 18-55, also saw that within the…

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HD Brows and K.B. Pro support Mind’s RED January

By Sophie Nutt | 14 January 2019

Fighting the January blues as well as fundraising for the charity, the HD Brows and K.B. Pro teams are taking part in Mind’s RED (Run Every Day) January. The initiative set up by mental health charity, Mind, encourages everyone to to exercise every day of the month to fight off any…

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Nailympia Lead

Nailympia opens registration for all 2019 competitions

By Scratch Staff | 14 January 2019

International nail competition, Nailympia, has opened registration for three locations for 2019: Nailympia USA in Houston, Texas (5-7 April 2019) Nailympia Estonia in Tallinn, Estonia (10-12 May 2019) Nailympia London at Olympia Beauty, London (28-30 September 2019) With a plethora of categories available across multiple divisions, Nailympia offers the opportunity…

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Nabuno

New initiative launched to champion better education in the beauty industry

By Helena Biggs | 14 January 2019

Industry veteran, Sue Davies, has launched Nabuno, an organisation that will aid course choices for learners and champions great education providers. “Nabuno (pronounced na-boo-no) is a dedicated education website for the nail, hair and beauty industries,” reveals Sue, who scooped the Scratch Star for Services to the Nail Industry 2017.…

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Dancing on Ice cast pampered by HD Brows & Nouveau Skin Therapy

By Kat Hill | 13 January 2019

HD Brows headed back to the Dancing on Ice studios for the second year to provide a backstage treat for this year’s dancers. Lead Brow Stylist Jamie Long was on hand to ensure both celebrities and professional’s brows were as groomed before they look to the ice for the first…

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