MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Mintel announces sub-zero waste as 2019’s global beauty and personal care trend

By Sophie Nutt | 26 January 2019

Mintel has announced ‘sub-zero waste- as the trend set to impact global beauty and personal care markets in the coming years. Beauty manufacturers, companies and brands will now have to shift to a whole new paradigm when approaching zero waste and sustainability, focusing on every aspect of the supply chain.…

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Dancing On Ice 1

Dancing On Ice: Nail Designs – Week 1

By Guest Writer | 25 January 2019

Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! This year I’m back to share all the glitz and glam that’s created behind the scenes at Dancing On Ice. From full glitter manis to intricate nail art the celebrities…

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Le Chat

LeChat Nails welcomes two additions to its growing team

By Sophie Nutt | 22 January 2019

LeChat Nails has announced the addition of two new executives to the team in it’s headquarters in Hercules, CA. In a bid to increase it’s global presence, distribution reach and education department, LeChat Nails welcomes Herman Paez and Rise Carter to the brand, filling two newly created roles. Herman is…

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Alex Jennie Marian Photo Workshop

Combining fashion nails & photography at a workshop in Herts

By Alex Fox | 17 January 2019

I was invited to join a photographic workshop at the Herts Academy of Beauty in Ware, Hertfordshire, hosted by educator & session stylist Jennie Nippard. The workshop was presented by Marian Newman, well known for her fashion nails & photographic work, and the event offered eight places for nail professionals who…

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Kaz Crossley Kiss

Love Island’s Kaz Crossley announced as Kiss Products ambassador

By Helena Biggs | 16 January 2019

ITV Love Island star, Kaz Crossley, has been named as the latest brand ambassador for Kiss Products. Kiss Products offers a vast range of strip lashes and press-on nails in a variety of styles to achieve a number of looks, and the reality star and make-up artist will be showcasing the…

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Woman Floating

Raison d’Etre celebrates its 20th birthday

By Sophie Nutt | 15 January 2019

Global spa consultancy, Raison d’Etre, is celebrating its 20th birthday since opening its first spa in 1999. Raison d’Etre has spent the last 20 years becoming a global leader in spa design, wellness business and spa education, which includes creating some of the most iconic spa brands including Aman Spas,…

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