MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! Week 2 saw the amazing Didi Conn hang up her skates – but she didn’t go without a fight. Her boxing themed routine was teamed with a pink and black costume and matching…
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Esteemed nail aficionado, Belinda Price, has been promoted within her role at OPI education to help implement the brand’s new education strategy. Belinda, who scooped the Scratch Star Award for Educator of the Year 2014, is now OPI educator and capability co-ordinator, which sees an increased focus on the education…
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Yesterday I had the pleasure of heading to the Alex Silver PR offices in Piccadilly, London, to meet Love Island‘s Kaz Crossley and have a girly chat about her recently appointed role as KISS Products ambassador. Sitting opposite the stunning professional make-up artist, I also couldn’t help but ask about her…
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UK distributor, Sweet Squared, has announced a new partnership with US brand, Light Elegance. Light Elegance products now be available to purchase over the phone and via Sweet Squared’s website in the coming weeks. “Sweet Squared stands behind every brand we sell, and results must be exceptional for us to…
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Angel Crystals, a UK distributor of Swarovski nail crystals, invited a select group of techs to a fun-filled workshop at which they jazzed up their nails with Swarovski embellishments. Scratch‘s editor-in-chief, Alex, joined me for the trip to Swarovski’s London HQ, at which we were met by Antony Arnold of…
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London nail destination, Townhouse, has collaborated with make-up expert, Cher Webb, to create three limited edition nail designs for Valentine’s Day. Cher, who began her career as part of the pro make-up artist team at MAC Cosmetics, has honed her skills backstage at fashion weeks all over the globe. She has over 160K followers…
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