MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Morgan Taylor creates ‘frosty glam’ manicures for Rodarte AW19

By Helena Biggs | 13 February 2019

Rodarte presented a collection inspired by films and musicals from the 1930s to 70s for its autumn/winter 2019 showcase in LA. Glittering ensembles were shown off down the runway, with fun flashes of lettering, hearts and flowers – punctuating a chic 70s glam look. Make-up and nails ranged from bold…

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Techs scoop awards at Brillbird annual meeting

By Sophie Nutt | 12 February 2019

The Brillbird team came together to enjoy an annual meeting, celebrating the brand’s successes over the past year and the achievements of it’s techs. “Across the country our lives are all so busy running salons, training centres and keeping our own continued development and training progressing,” says Liliya Moss, owner…

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Dancing On Ice Week 3

Dancing On Ice: Nail Designs – Week 3

By Guest Writer | 11 February 2019

Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! The theme for Dancing On Ice – Week 3 was fairytales, and unicorns, mermaids and evil queens all featured. Actress and celebrity contestant, Jane Danson, wore a lovely ombré nail design…

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Opi Tokyo 2

A taste of Tokyo with OPI

By Helena Biggs | 11 February 2019

Swanky Japanese venue, Sake No Hana, London, played host to a colourful event to commemorate the launch of OPI’s spring/summer 2019 nail colour collection, Tokyo. Cherry blossom towered above my head, with OPI bottles tied to its branches for a quirky touch. A neon light in the shape of an…

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Government puts £70m into tackling cyberthreats to businesses

By Kat Hill | 5 February 2019

In time for Safer Internet Day today, the NHF & NBF has highlight that the government is set to invest £70 million into helping to eliminating damaging cyberthreats. The aim of the investment is to ‘design in’ security and protection technology into hardware and chip designs to ensure that every…

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Lash Perfect India

Lash Perfect conducts training in India

By Sophie Nutt | 1 February 2019

Lash Perfect India has partnered with VLCC academies to offer Lash Perfect Lash Lift training. The training, which took place in January, gave trainees the chance to learn the techniques behind the natural lash enhancement treatment that offers lifted lashes in 30 minutes. Lash Perfect India has partnered with VLCC academies,…

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