MOVERS & SHAKERS
Nail art museum to open in Shanghai, China
The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…
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Miami event gives global nail artists a platform for handiwork to be recognised
Miami has long been a hub for creativity, fashion and vibrant cultural expression, and on 8 December 2024, as part of the Art Basel annual art fair, it hosted The Nail Art Exhibition. Curated by celebrity nail artist, Kleopatra Tsompani, and powered by Booksy, it featured work by 16 nail…
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‘Four figure focus’ method seeks to help beauty pros boost earnings
Beauty business and mindset coach, Zaara King, shares details of ‘The Four Figure Focus’, a membership programme to help beauty business owners earn four figures a week, while working part-time hours. “Ideal for professionals with visions of freedom, efficiency and creativity, the programme offers its members tailored support, plus community…
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Lash Perfect India has partnered with VLCC academies to offer Lash Perfect Lash Lift training. The training, which took place in January, gave trainees the chance to learn the techniques behind the natural lash enhancement treatment that offers lifted lashes in 30 minutes. Lash Perfect India has partnered with VLCC academies,…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! Week 2 saw the amazing Didi Conn hang up her skates – but she didn’t go without a fight. Her boxing themed routine was teamed with a pink and black costume and matching…
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Esteemed nail aficionado, Belinda Price, has been promoted within her role at OPI education to help implement the brand’s new education strategy. Belinda, who scooped the Scratch Star Award for Educator of the Year 2014, is now OPI educator and capability co-ordinator, which sees an increased focus on the education…
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Yesterday I had the pleasure of heading to the Alex Silver PR offices in Piccadilly, London, to meet Love Island‘s Kaz Crossley and have a girly chat about her recently appointed role as KISS Products ambassador. Sitting opposite the stunning professional make-up artist, I also couldn’t help but ask about her…
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UK distributor, Sweet Squared, has announced a new partnership with US brand, Light Elegance. Light Elegance products now be available to purchase over the phone and via Sweet Squared’s website in the coming weeks. “Sweet Squared stands behind every brand we sell, and results must be exceptional for us to…
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Angel Crystals, a UK distributor of Swarovski nail crystals, invited a select group of techs to a fun-filled workshop at which they jazzed up their nails with Swarovski embellishments. Scratch‘s editor-in-chief, Alex, joined me for the trip to Swarovski’s London HQ, at which we were met by Antony Arnold of…
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