MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
Read More
Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
Read More
Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
Read More
Read the latest issue
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! The lovely Jane Danson sadly left last week’s Dancing On Ice. She was great to work with and I’m glad she got to have a nice mani before she left. Skater,…
Read More
Crystallised glitter nails walked the Ashish runway thanks to The Gel Bottle Inc. The nail team was led by Michelle Humphrey using The GelBottle Inc products. Inspired by the texture of blankets and crochet, the models wore a glitzy, textured look. Over a peel-off base or nail guards for easy,…
Read More
Waxing brand, Wax:One, is commemorating its first year in the beauty industry with a multitude of benefits and exciting events for pros. The brand’s distributor, Sweet Squared, is hosting free Wax:One workshops with birthday surprises, goody bags and special discounts lasting throughout the month. Made for pros by pros, Wax:One has…
Read More
Yorkshire eco-spa, Titanic Spa, has unveiled a new wellness-inspired staff room. The staff room is an airy, daylit space, complete with areas and a breakfast bar. The staff room has also been fitted with easily accessible phone charging ports, snack and coffee machines, as well as Bluetooth speakers to help…
Read More
Sunday saw myself and Scratch’s editor-in-chief attend the much anticipated Vivienne Westwood AW19 showcase at St John’s Smith Square, Westminster. The nail team was lead by Marian Newman, who worked with the CND™ Design Lab Team to ensure the models were ready to walk the runway. The team decorated the model’s nails…
Read More
Reflecting the crisp and clean outfits storming the Margaret Howell runway this weekend, fresh and healthy-looking manicures were created by the nail team using Bio Sculpture products. Session stylist, Cherrie Snow (@cherriesnow), lead a team of six techs for the Margaret Howell show that took place on Sunday 17 February…
Read More