MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Sally Salon Services is giving away a free tablet to customers

By Sophie Nutt | 4 March 2019

Throughout March, Sally Salon Services is giving away a free Klipad tablet to retail and professional customers when they spend £150 or more on select brands. Valid on purchases both online and in stores across the UK, the HD Android tablet also comes with a solid case, which is ideal…

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Dancing On Ice: Nail Designs – Week 6

By Guest Writer | 4 March 2019

Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! Week 6 on Dancing On Ice saw the celebrities going through the time tunnel turning into their chosen characters. James Jordan became Fred Flintstone, Wes Nelson was a pirate, Saara Alto…

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Scratch welcomes guest editor, CND™’s Jan Arnold, for March edition

By Helena Biggs | 1 March 2019

CND™ co-founder & style director, Jan Arnold, has been welcomed as guest editor for the March 2019 edition of Scratch magazine. It’s particularly poignant timing as the brand commemorates 40 years in the nail sector, and Jan’s ruby red corset on our cover (made from nail tips, of course) represents…

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Nail tech creates gender reveal cake manicure

By Sophie Nutt | 27 February 2019

When browsing platforms such as Instagram, Facebook and Twitter, it’s almost impossible to avoid an extravagant ‘gender reveal’ video. In the videos where a balloon is popped or a cake is cut in order to reveal the gender of an unborn baby, one American nail tech has taken the trend one step further by…

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Q61 Nail And Beauty Studio Harrogate Colour

Q61 installs colour runway to showcase on-trend nail shades

By Kat Hill | 26 February 2019

Yorkshire-based salon chain, Q61, has revealed a bepoke nail station featuring a curated collection of on-trend colours in its Harrogate location. Designed to aid colour selection and dubbed a colour runway, the station sees a display of seasonal nail shades, chosen to reflect catwalk colour trends, comprising gels, lacquers and…

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Nailympia Orlando

Nailympia Competitions announces partnership with Premiere Orlando

By Helena Biggs | 25 February 2019

Competition organisation, Nailympia, has partnered with exhibition event, Premiere Orlando, which will brand its nail competitions with Nailympia. The competition will present 10 categories in this first year, held 2-3 June within the exhibition arena. Three of these competitions (Gel Tip & Overlay, L&P Sculpture & Stiletto Nails) will accrue points…

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