MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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RefectoCil opens its first Brow & Lash Bar

By Sophie Nutt | 8 March 2019

RefectoCil has opened its first Brow & Lash Bar in Vienna, Austria. Distributed exclusively in the UK by Salon System, the brand provides lash and brow tint for the industry. CEO of GW Cosmetics, Rainer Deisenhammer, and Ultimativ Group masterminds, Andres and Patrick Raitz, have had a successful partnership with…

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Celebrating International Women’s Day

By Kat Hill | 8 March 2019

March 8 marks International Women’s Day; a day to recognise and celebrate the social, economic, cultural and political achievement of women. A day to set both personal and professional goals and look back at your achievement, what are you celebrating today? In the spirit, we’ve rounded up a few inspirational quotes…

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Nailympia Canada

Canada announced as Nailympia’s fourth competition location

By Helena Biggs | 7 March 2019

Nailympia Competitions is delighted to add a fourth location to its world map – Saskatoon, Saskatchewan, Canada. This new event will be hosted by two Canadian nail competitors, Aigul Fritzke & Karen Dunn. “It’s extremely exciting to add Canada to the Nailympia world tour,” comments Alex Fox, global director of Nailympia.…

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Nail tales from Ralph & Russo’s SS19 Paris showcase

By Scratch Staff | 6 March 2019

Scratch Stars Session Stylist of the Year 2018, Nickie Rhodes-Hill, reveals the nail antics at Ralph & Russo’s Paris Haute Couture show for spring/summer 2019… My team and I were asked to provide a nail look for Ralph & Russo’s haute couture show, and met at 5am on the day…

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Le Workshops

Secure your place on a Light Elegance WOW Workshop

By Kat Hill | 5 March 2019

Light Elegance WOW Workshops are now available to book via Sweet Squared. The two-hour workshops offer the chance for nail techs to meet the LE education team, enjoy demonstrations and gain an overview of the brand. Pros can also expect special offers and an insight into the educational offering. Costing just £20…

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Nouveau Lashes launches Super Natural campaign

By Sophie Nutt | 5 March 2019

Nouveau Lashes has announced its new consumer-focused Super Natural campaign, in partnership with actress and brand ambassador, Michelle Keegan. Michelle will be helping Nouveau Lashes increase awareness of its revolutionary treatments and products, specifically the LVL (length, volume and lift) lash treatment of which Michelle is a well-known devotee. “I’ve…

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