MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Offering nail technicians the opportunity to work when and where they want, Urban Massage is an app that is looking to transform the wellness industry. Jack Tang founded the company in 2014 and had a desire to create something that could make beauty and wellness treatments accessible at the touch…
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Entry is now OPEN for the Scratch Stars Awards 2019 – but hurry, you need to submit your entry by Sunday 17 March at midnight. The awards is hosted annually to recognise the incredible talent of individuals, teams and businesses in the UK nail sector. This year, 18 categories are open…
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Personal care giant, Unilever, has announced its support for a global ban on animal testing for cosmetics. With 57 brands in its portfolio, the announcement comes as part of a new collaboration with animal protection organisation, Humane Society International (HSI). Unilever brands include Dove, Lynx, Sure, Toni & Guy and Simple.…
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Recycling provider, Free Collections, is introducing a free glass waste collection service for the UK beauty industry. Each year, the beauty industry contributes to tonnes of glass waste as opposed to recycling. The new service is set to change the landscape of recycling in the industry by removing both the…
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A book titled ‘Nails At First Sight – Survival Guide 101’ has gone viral for all the right reasons. Marwan Alteir, also known as Rocky, has created a hilarious six-page document that offers analysis on manicures as they relate to dating prospects and posted it on Twitter for the benefit of his…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers, So, the penultimate week at Dancing On Ice was an exciting one – I was asked to do Jayne Torvill’s nails for this week and the final. We chose a deep…
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