MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Brands from Sweet Squared’s portfolio, Light Elegance and :Yours, are preparing to go live on Facebook. The Facebook Lives are set to showcase the brands and new release, as well as offer top insider tips thanks to the education ambassadors on hand. On 7 April at 8pm, Light Elegance EA Jeni Smith will be demonstrating…
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The Gel Bottle Inc. is commemorating the first birthday of its Brighton Academy with offers on its training courses. Dubbed as ‘amazing nail industry education combined with business tips and a super fun atmosphere’, the courses are ideal for those looking to ‘propel their career’. Offers are available for a…
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Yesterday I had the pleasure of visiting the new beauty hotspot, Young LDN, located in the idyllic Notting Hill area of London. Describing itself as a ‘luxury skincare and beauty destination that champions youth’ and ‘inspiring the confidence to disrupt the world’, the space did not disappoint. The unique studio…
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The spring statement from the Chancellor of the Exchequer, Philip Hammond, confirmed that the 10% fee that small businesses pay when they take on apprentices aged 19 or over will halve from 1 April 2019. Small businesses with less than 50 employees who take on 16-18 year olds or those…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! I cannot believe I’m writing my final blog post about Dancing on Ice. This series has been absolutely incredible thanks to all of the amazing skaters, celebrities and the beauty team…
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Nail artist and winner of Voter’s Choice in The Great Scratch Shoot Out, Kylea Wherry, has teamed up with nail art brand, Glitterarty Nails, to raise funds and awareness for the Autism Awareness Charity. April 1-7 see Autism Awareness Week and the symbol of it is a puzzle piece. With this…
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