MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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St Moriz partners with skin cancer hospital for sun awareness week

By Sophie Nutt | 4 May 2019

St Moriz has partnered with St Helen’s Hospital in Lancashire for a third consecutive year, promoting safe tanning in the skin cancer ward over sun awareness week (6th – 12th May, 2019). Each year, St Moriz provides support and guidance on the ward to cancer patients, friends, family and staff,…

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NHF/NBF announce winners at the Hair & Beauty Community Awards

By Kat Hill | 2 May 2019

The winners at the first Hair & Beauty Community Awards run by the National Hairdressers Federation and the National Beauty Federation (NHF/NBF) were revealed  at a reception held at the Houses of Parliament, London. Launched this year, the awards aim  to recognise and promote the fantastic work hair salons, barbershops and…

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I'm Not Really A Waitress

OPI’s Suzi Weiss-Fischmann authors book

By Kat Hill | 30 April 2019

Aiming to inspire beauty lovers alike and share a brand’s fascinating history, OPI’s co-founder Suzi Weiss-Fischmann has revealed her story in the form of a book. Entitled I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time, the book reveals Suzi’s life…

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Salon System supports ‘The Masterclass’ by Mario Dedivanovic

By Sophie Nutt | 29 April 2019

Salon System supported ‘The Masterclass’ event hosted by celebrity make-up artist, Mario Dedivanovic (aka @makeupbymario), in London earlier this month. At The Masterclass, 650 make-up artists had the opportunity to take a behind the scenes look at Mario demonstrating his signature make-up look. A four hour immersive show, Mario also…

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Beauty brand winners announced at CEW Awards

By Helena Biggs | 29 April 2019

Friday 26 April saw the results of the CEW Awards announced at the glamorous Hilton, Park Lane. Guests, including Scratch editor, Helena Biggs, indulged in a three course lunch and incredible networking opportunities after a welcome from Caroline Neville MBE, president of CEW (Cosmetic Executive Women). Founded in 1992, CEW…

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E.A.T.O.W initiative launches to drive diversity within the beauty industry

By Helena Biggs | 28 April 2019

Global beauty expert and strategist, Eryca Freemantle, has launched E.A.T.O.W; an initiative ‘Embracing All Tones Of Women’ that drives empowerment and diversity within the beauty industry. “E.A.T.O.W has been an idea I’ve had for over 15 years as I believe that diversity should be celebrated,” Eryca reveals. “I know the…

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