MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Here’s what happened at the Peacći products launch event

By Sophie Nutt | 4 June 2019

Yesterday, I headed to The Vinyl Factory in Soho, London – a stone’s throw away from the hustle and bustle of Carnaby Street – for the exciting and highly anticipated pre-launch of Peacći by The Gel Bottle Inc. Peacći is the latest brand to be launched by The Gel Bottle…

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Annabelle Hd Brows

HD Brows pampers dancers for Strictly Come Dancing Live tour

By Sophie Nutt | 31 May 2019

HD Brows were on hand at the First Direct Arena, Leeds, to pamper the cast and crew members of Strictly Come Dancing Live – The Professionals after weeks on the road. Brow stylists Millie Sharp and Jess Gregory perfected the brows of the band and crew members along with the…

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UK Training Solutions hosts educator event

By Sophie Nutt | 31 May 2019

Educators for UK Training Solutions have been brought together in an event to update skills and learn about new products and courses for 2019. The appointed beauty training agency for Salon System, UK Training Solutions host courses suitable for complete beginners to experienced therapists. “As 2019 quickly moves into spring,…

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Mii Cosmetics sponsors Future Dreams Lili Grace Fashion Show

By Kat Hill | 31 May 2019

Mii Cosmetics was proud to be the exclusive makeup partner at a fashion show, jointly hosted by breast cancer charity, Future Dreams, and the Lili Grace boutique. With an empowering theme of ‘This Is Me’, a 550-strong audience across two shows, 25 inspirational models – all with their own breast…

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Opi Converse

OPI x Converse: A Colourful Collaboration

By Kat Hill | 30 May 2019

The Scratch team was lucky enough to receive an invite to one of the brightest events this season. OPI has teamed up with footwear company, Converse, to reveal a new, collaborative nail and footwear collection. With six new summer bright nail tones, the launch sees colour-matched Converse One Star slides…

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Salon System reveals Wax Squad for 2019

By Sophie Nutt | 29 May 2019

Salon System has announced its Wax Squad for 2019, made up of industry experts and waxing gurus. The squad will share knowledge, inspirations and techniques with industry peers, contributing to Salon System’s mission to help the salon, mobile therapist and student feel completely confident about their waxing choices. Salon System’s…

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