MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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The team from KuKu Hair and Beauty were on hand to pamper performers and VIPs backstage at Download Festival all weekend long. The KuKu Girls amped up nail looks for festival goers, tending to the talons of lead base player from Eagles of Death Metal, Jennie Vee. Jennie opted for…
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CIDESCO, the World Standard for Beauty and Spa Therapy, has announced registration is officially open for its 67th World Congress and Exhibition. Taking place in Chicago, USA, from 19 – 23 September 2019, the annual event provides the opportunity to discuss the industry’s most important issues, learn new skills and…
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While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars Awards judging days for 2019 finalists saw passion, creativity and enthusiasm come alive. Split into two days, the first judging…
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While at Premiere Orlando, the Scratch team was invited to a very exciting event – the NAILS Next Top Nail Artist Social. The evening saw the live announcement of this season’s winner and was a celebration of all things nails! The evening kicked off with a social which saw the…
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Save the date – as Saturday 8 June 2019 marks the eighth annual Global Wellness Day, which highlights the need to encourage ‘wellness for everyone’. Last year, over 100 countries celebrated GWD, with over 4000 locations offering a range of health and wellness activities (some free of charge) to the…
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Scratch’s Helena and I touched down in sunny Florida for Premiere Orlando, a trade exhibition for the hair & beauty industry in the US. Taking place across June 1-3 at the Orange County Convention Center, the professional exhibition saw over 850 brands exhibiting, as well as educational seminars, demonstrations and…
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