MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Marian Gigi

Marian Newman & Gigi Rouse to bust nail myths at one-off event

By Helena Biggs | 8 July 2019

Nail industry legends, Marian Newman and Gigi Rouse, will be joining forces for a special event at Sweet Squared HQ on Monday 9 December. The day-long ‘Two Old Queens’ event will see them cover current industry challenges, nail science and general nail know-how to help techs work smarter, not harder.…

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Nail Design Slovenia Sue

Here’s what happened at Slovenian nail competition, Nail Design 2019

By Scratch Staff | 25 June 2019

Multi-award winner and founder of Nabuno, Sue Davies, reveals nail tales from a trip to Slovenia, at which she lent her judging expertise to the Nail Design 2019 competition… Last winter, I received a message from a nail buddy, Mojca Janezic, from Slovenia. Mojca owns Akademija Studio Lepota – a…

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Ibiza Fashion Festival Suzanne

Nail tales from the Ibiza Fashion Festival

By Scratch Staff | 24 June 2019

In her second blog instalment for Scratch, Suzanne Clayton of Souz Nails & Beauty and Souz & Co reveals more about the nail antics at Ibiza Fashion Festival… “Souz and co arrived at Ibiza Fashion Festival with 280 pre custom made tips ready to apply to the models. As always,…

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Bins

Over 1 million beauty tools sent to landfill each month

By Kat Hill | 22 June 2019

New data from tool manufacturer, Navy Professional, has revealed that an estimated 1.3 million beauty tools are being sent to landfill as waste each month in the UK. Shocked at the findings, founder of Navy Professional, Rebecca Crawforth, launched the company as a sustainable beauty tool business, designed to reduce waste…

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Untitled Design

Jonathan Van Ness announced as Essie’s first non-female ambassador

By Sophie Nutt | 21 June 2019

Essie has named Queer Eye‘s Jonathan Van Ness as its first ever non-female brand ambassador. Kicking off pride month, Jonathan announced the partnership via a post on his Instagram profile on 6 June. “I’m so honoured to announce I’ve teamed up with Essie as their first non-female ambassador in celebration of Pride!” Jonathan…

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Liz Mckeon Champneys

Beauty salon owners invited to upskill at Champneys retreat

By Helena Biggs | 21 June 2019

Beauty business expert, Liz McKeon, has launched The Champneys Mastermind Retreat, a two-day management programme for salon and spa owners set in the relaxing surroundings of Champneys, Henlow. Each attendee will be given time to focus purely on their business, sharing with the group the greatest challenges and frustrations they…

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