MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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WAH Nails London

WAH Nails London to close

By Kat Hill | 17 July 2019

Nail salon chain, WAH Nails London, has announced its closure after 10 years of trading. On Friday 26 July, the doors of its Soho flagship salon will shut. Founded in 2009 by Sharmadean Reid MBE, the salon chain has been instrumental in the London nail art scene and the raising…

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Damage

R&B group Damage to perform at the Scratch Stars Party 2019

By Helena Biggs | 17 July 2019

British R&B boy band, Damage, will be performing at the Scratch Stars Party 2019. The event, which takes place in London on Sunday 21 July, recognises incredible talent in the UK nail sector – while offering guests the opportunity to network, let their hair down and enjoy a big summer…

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Liam Peter

The Gel Bottle Inc announces new brand ambassador

By Sophie Nutt | 16 July 2019

The Gel Bottle Inc has announced the addition of a new brand ambassador to its team, Liam Peter. Liam Peter (also known as @liampeternails) is an Australia-based nail tech and has earned a huge following of just under 20,000 people on Instagram thanks to his creative and perfectly polished nail art. “So…

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Leigh on Style

Hannah Missen leads nail team for charity fashion show

By Kat Hill | 13 July 2019

Scratch Stars Awards 2019 finalist, Hannah Missen, was on hand to lend her nail styling skills for a recent charity event, Leigh on Style – a fashion event at The Arlington Ballroom, in Leigh on Sea, Essex. Working with brands to support local businesses, the charity catwalk show raised over £2,000…

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BeautyPro sheet masks awarded PETA approval

By Helena Biggs | 11 July 2019

BeautyPro, the brand behind pro and retail-friendly sheet masks, has been awarded the certificate of approval by People for the Ethical Treatment of Animals (PETA). The certification covers the company’s three ranges; BeautyPro, Barber Pro and Natura, the latter of which is also biodegradable and vegan friendly. Each range offers…

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Untitled Design

Hive Wax joins forces with Gemma Lambert’s The Beauty Team

By Sophie Nutt | 9 July 2019

Hive has announced a partnership with The Beauty Team to provide its Introduction to Waxing courses. Designed as an entry point for anybody looking to move into the world of waxing, the course offers a combination of both theory and practical learning covering areas such as: Bikini, leg and arm…

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