MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Lisa Army

Themed ball to be held in aid of Lisa’s Army charity

By Helena Biggs | 28 July 2019

Lisa Wells, founder of the Lisa’s Army charity, will be hosting a ball to raise funds for those affected by cancer. Lisa, an educator for INK London, was diagnosed with bowel cancer in late 2017 at the age of 32, shortly after giving birth to her second daughter. She reveals:…

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Sweet Squared announces Celina Ryden tour across UK

By Sophie Nutt | 26 July 2019

Sweet Squared has announced that Light Elegance ambassador, Celina Ryden, is visiting the UK for an ‘up close and personal’ tour consisting of three workshops across the country. The Sweden-based tech was Nail Pro magazine’s top nail influencer and educator of 2019 and has over 200,000 followers on Instagram. Celina will be visiting…

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Sienna X teams up with Marie Curie for ‘Giving Back’ campaign

By Sophie Nutt | 26 July 2019

Sienna X has announced that it has teamed up with Marie Curie to raise money for its ‘Giving Back’ campaign within Superdrug stores. Marie Curie offer palliative care to people who are terminally ill, to allow them to achieve the best quality of life and to support both the individual…

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Saks Eve Appeal

£150k raised by Saks Hair & Beauty for The Eve Appeal

By Kat Hill | 23 July 2019

Fundraising efforts by Saks Hair & Beauty UK has raised £150,000 for The Eve Appeal. The total raised so far goes towards Saks’ target of £250k to help aid research into the five women-only cancers of the womb, ovaries, cervix, vulva and vagina. Most recently the UK-wide salon group joined…

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‘Love Island effect’ boosts UK men’s grooming market

By Sophie Nutt | 22 July 2019

The UK male grooming and fragrance markets have seen an increase in value, which is believed to be linked to the popularity of Love Island. The total value of the men’s prestige grooming market in the UK has seen an increase of £2.2 million in the 12 months to the end…

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Ssas19 Winners Revealed

WINNERS ANNOUNCED: The Scratch Stars Awards 2019

By Helena Biggs | 21 July 2019

The winners of the prestigious Scratch Stars Awards 2019 were revealed at a glittering ceremony in London on Sunday 21 July. Over 350 guests gathered at Proud, Embankment, to enjoy a fun-filled evening hosted by Rylan Clark-Neal, with performances from R&B boy band, Damage and an incredible acrobat. The evening…

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