MOVERS & SHAKERS
Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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US nail salon chain, Bellacures, has introduced a unique addition to its manicure and pedicure services; virtual reality headsets that transport the client to a peaceful destination. The immersive experience involves the client wearing a virtual reality headset that will showcase scenes from the destination of their choice; from a…
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The NHF/NBF has revealed a guide including advice on how to make sure adverts are not misleading. Areas cover pricing, limited time deals, free gifts or discounts. It also covers body image, gender stereotypes, and restrictions on advertising beauty products or treatments, in particular botulinum toxins. According to the NHF/NBF, the…
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New stats from Mintel have revealed that over the last year, almost three in ten (28%) women have reduced the number of products in their facial skincare routine, with young Millennials aged 20-29 (54%) most likely to have simplified their routines. In a move away from multi-step routines, the proportion…
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A dedicated skin consultant has been assigned to the West Ham United women’s football team to offer insight and expertise into caring for their skin when exposed to the elements and long workouts. Dr Raul Cetto, founder of Clinic 1.6, uses the ZO Skin Health range; products formulated and developed…
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Celebrity manicurist and session tech, Naomi Gonzalez-Longstaff, as been appointed as brand ambassador for GERmanikure, a manufacturer of manicure tools. Naomi and GERmanikure first teamed up at New York Fashion Week in 2018 and have since worked together to help bring the GERmanikure brand into more widespread recognition through instructional…
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The British Beauty Council and Covent Garden have teamed up to celebrate the beauty sector’s contribution to the UK economy with a week-long event. The first London Beauty Week will run 11-15 September to celebrate the power of the UK beauty industry, worth £27.2Bn. It will host a number of consumer…
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