MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Nail Breast Cancer

Sign up & show support for Nail Breast Cancer campaign

By Helena Biggs | 29 August 2019

October marks Breast Cancer Awareness Month – a time to particularly note the most common cancer in the UK; one that claims the lives of around 11,500 UK citizens each year. With over 99% of cases affecting women, the nail industry, as largely female dominated, can greatly assist in raising…

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Nouveau Lashes

Build on lash skills with Nouveau Lashes conversion courses

By Sophie Nutt | 24 August 2019

Embrace demand for law services by training with Nouveau Lashes, the multi-award winning lash brand that offers a variety of treatment options. Nouveau Lashes offers one-day conversion courses for the LVL Lash Lift and Extend Lash Extensions techniques. A lash technician’s training experience in lash extensions will allow for the…

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Health conscious consumers driving cannabis beauty trend

By Sophie Nutt | 23 August 2019

According to GlobalData, today’s health-conscious consumers seek beauty and grooming solutions that are ‘effective’ and ‘contain natural formulations’, with many brands turning to cannabis formulations to stand out with natural product offerings. Primary consumer research conducted by GlobalData in 2018 reveals that 28% of global consumers perceive high quality to…

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The Next British Beauty Brand

British Beauty Council launches beauty brand competition

By Kat Hill | 23 August 2019

The British Beauty Council has partnered with Covent Garden and World’s Global Style Network (WGSN) to reveal a new competition – Next British Beauty Brand. On 13 September, brand representatives will be invited to give a five minute pitch about the brand to the judging panel, followed by a 10 minute…

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The Bluebeards Revenge announces official partnership with World Barber Day

By Sophie Nutt | 21 August 2019

Grooming brand, The Bluebeards Revenge, has announced its official partnership with World Barber Day 2019 – a charity initiative that’s raising funds for vulnerable children worldwide. World Barber Day is a global project in conjunction with UNICEF that takes place between September 9 – 16 and encourages barbers to join…

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Malmaison launch Nimue Skin Technology at two spa locations

By Kat Hill | 16 August 2019

Malmaison is launching Nimue Skin Technology at two of its UK locations: Newcastle and Birmingham. Distributed in the UK by Sweet Squared, the South African brand offers a range of ‘advanced skincare treatments and products that can be tailored to each client’s individual needs’. Key treatments available in the Malmaison…

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