MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
Read MoreTime is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
Read MoreImportant March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Gerrard International has been supporting Breast Cancer Awareness Month this October as well as the #LetsNailBreastCancer campaign founded by the Future Dreams charity. The distributor is encouraging spas, salons and clients to donate to #LetsNailBreastCancer when they book in for a treatment via a Future Dreams Donation Box, as well as to paint their…
Read MoreMulti award-winning nail tech and business owner, Hazel Dixon, has been awarded the ACE Global Educator Award 2019 by Akzentz, with colleague, Kayley Cairns, awarded Top Competitor of the Year, following a hugely successful stint in Nailympia London 2019 and as a Scratch Stars Awards finalist. Hazel’s award recognises her…
Read MoreScratch’s Kat headed to Ealing, London, to help celebrate the official launch of Nailpad. Held at a local eatery, Osteria Del Portico, the evening was a celebration of the twin’s invention. Guests included Tori Deely and Carrie Salmons’ family and friends, as well as members of the press and local community.…
Read MoreSubscribe to Scratch magazine – or renew your existing subscription – at Professional Beauty North 13-14 October and receive a bag of goodies worth over £200! Over 20 gifts are included in a hot pink Scratch tote to those that subscribe at the show on either day. Also included is a…
Read MoreBeauty booking platform, Treatwell, has collaborated with psychologist, Suzy Reading, to promote self-care and mindfulness in over 100 UK salons via the Mindful Mani campaign. It comes as the company’s research shows that Treatwell customers value their emotional wellbeing as important as their physical health, however they also feel that…
Read MoreOn Monday 30 September, I had the pleasure of being invited along to Navy’s special breakfast, held at The Ivy Chelsea Garden. An intimate event hosted by Navy founder Rebecca Crawforth, guests were treated to a delicious breakfast accompanied by – of course – Yorkshire tea. If you’ve ever ordered…
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