MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hey Scratch readers! I’m back for the third year in a row to bring you the latest nail looks from this year’s Dancing On Ice series. I can already tell this year is going to be a good…
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Vu Nail Systems was created by salon owner & educator, Tracy Nash, to meet the nail needs of pros. “During my time as the owner of RJ Vu Nails & Beauty I have regularly sought products that would allow my salon team and I to take our creative ideas to the next…
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Voting closed on 24 December for your favourite Scratch front cover of 2019, with the striking January cover coming out on top. Over 500 votes were cast, with the creation courtesy of INK London amassing a whopping 40% of the total votes. The year saw a diverse mix of avant-garde…
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Nailympia has announced a new accolade for this year: the Nailympia European Cup 2020. The winner will be calculated by scores taken from the Stiletto, Joy Of Nails, Salon Nails and Reality Nails categories at the European competitions in Estonia and London. The winner will be awarded at Nailympia London…
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Mii Cosmetics lent its support to the Foundation For Change beauty sale, which raises funds for Help Refugees UK, a non-profit organisation to support those fleeing war, persecution and climate change. Now in its fourth year, the charity – with its slogan ‘Choose Love’ –has raised over £51,000 to help…
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Lashious Beauty, a chain of 17 salons across the UK, has rebranded to Rawr. Established in 2009, the salon chain offers brow, lash and nail services in locations including Primark stores across the country. It underwent a striking rebrand late last year, with the new name ‘Rawr’ complemented with tagline…
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