MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Hi Scratch readers! I’m back again for another jam-packed week of nail art behind the scenes at Dancing On Ice. This week I had the help of my assistant Hannah, of @bananasbeauty_, as we had lots of nail looks to create – from full sets to intricate nail art. Hannah is amazing…
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A celebrity nail artist from the USA is starring in a reality television show, Unpolished, which will air in the UK on TLC and its associated channels on 14 January. Lexi Martone, 27, and her business partner sister, Bria, opened Salon Martone on Long Island, New York in 2016 and…
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A tightening of advertising rules on botulinum toxin injections by the Advertising Standards Authority (ASA) has been welcomed by the National Hair and Beauty Federation (NHBF). The new rules state that prescription-only botulinum injections cannot be legally publicly advertised on social media, including paid-for or not paid-for marketing posts and…
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Samantha Grocutt has been named as the elected president of the Hair & Beauty Charity for 2020. Samantha continues the role after her co-presidency with former co-president, Phillip Sharp of ASP. Managing director of hair and beauty PR agency Essence PR, Samantha Grocutt has served on the charity committee for…
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Mintel has revealed its insights into the global beauty and personal care trends for the next decade in the Global Beauty and Personal Care Trends 2030 report. “Over the next 10 years, two distinct forces of change will disrupt the consumer landscape, causing ripples and waves across industries worldwide,” comments…
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UK distributor and training provider, Nail Harmony UK, has rebranded to Georgie Smedley Group. Managing directors, Georgie & Jason Smedley, comment: “Having the amazing Nail Harmony products has created a huge following and presence in the UK and we are extremely proud to continue to be the official UK distributors…
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