MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Hey Scratch readers! This week’s theme for the Dancing On Ice performances was musicals! There is no better theme for me as I love a good old musical. This week I had my assistant @thehouseofbeauty_brentwood with me. We really had to get our creative juices flowing in order to bring you incredible nail art to…
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Ahoy! Join Wendy Old, educator with HD Professional, as she embarks on a nail-focused cruise and shares tech tales from the High Seas… So, what is the Nail Those Profits at Sea Cruise you ask? Myself and Hazel Dixon asked the same when we heard about it a few years ago. In…
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Complaints over botched dermal filler treatments have doubled in the last year, according to Save Face, a national register of accredited practitioners that provide non-surgical cosmetic treatments. Save Face has revealed it received 672 complains about ‘botched’ dermal filler services in 2018, however this figure rose to 1,342 in 2019.…
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The British Beauty Council has revealed some new statistics in its 2019 Annual Report. Research by Britain Thinks, an international insight and strategy consultancy, highlighted that 96% of stakeholders support defining jobs that sit within the beauty sector to reflect the multi-dimensional nature of the industry. Two separate definitions were…
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Wunderman Thompson Intelligence has forecasted 100 trends that will shape the new decade in its The Future 100: 2020 report. The report covers 10 trend segments including brands and marketing, culture, tech and innovation, travel and hospitality, food and drink, retail, luxury, health and finance, and beauty. Beauty trends and…
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Cosmetify has predicted the brands, products and trends set to be big in the beauty industry this year. Beauty brands The following brands have seen an increase in the percentage of online searches from 2018 to 2019, with their popularity expected to continue to soar in 2020: Florence By Mills…
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