MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Nailympia China Anna Oana 2025

Nailympia Competition to take place in China 8-9 May 2025

By Alex Fox | 22 February 2025

Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…

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The Beauty Business Platform

Platform launches to empower beauty pros & support business growth

By Scratch Staff | 19 February 2025

Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and support the sustainable growth of their businesses. It combines actionable strategies, proven tools to streamline operations and Samantha’s insights into…

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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs

By Lilly Delmage | 17 February 2025

The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite…

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Nyfw Aw25 Roundup

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025

Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…

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Nailympia Pivot Point Nails Pic

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025

Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here.…

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Nhbf Survive Thrive Event Launch Jan 27 2025

NHBF unveils Survive & Thrive initiative to help hair & beauty pros navigate business challenges

By Helena Biggs | 7 February 2025

The National Hair & Beauty Federation (NHBF) has launched Survive & Thrive: a transformational programme designed to help professionals navigate challenges and opportunities in the sector. The programme, unveiled at an event in London on 27 January, provides businesses with tools including budget impact calculators, pricing strategy guides, employment support resources…

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