MOVERS & SHAKERS

Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 30 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Beauty bottles

Beauty brands encouraged to switch from plastic bottles in eco-friendly initiative

By Rebecca Hitchon | 27 March 2025

Molded fibre packaging manufacturer, NBCo, has launched Fast Forward 50, to help beauty and personal care brands transition away from single-use plastic bottles. The first 50 brands that sign up to the initiative will each be offered a free 200ml (122mm x 60mm) NBCo fibre bottle, allowing them to test…

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Important April dates for your nail & beauty business marketing

By Lilly Delmage | 26 March 2025

Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…

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Tgb insiders

The GelBottle Inc launches affiliate & reward programme to empower nail pros

By Rebecca Hitchon | 25 March 2025

The GelBottle Inc (TGB) has unveiled TGB Insiders: a platform to ‘celebrate, engage and empower its most passionate partners’. It replaces the Brighton nail brand’s former affiliate scheme and has considered user feedback to build an improved programme. TGB Insiders is available to UK techs, and will be open to…

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Annabel's art assembly

Glitterbels to mark HQ launch with nail education event hosted by Annabel Maginnis

By Rebecca Hitchon | 21 March 2025

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event running from 9-11 June 2025. Taking place on the opening week of the brand’s new HQ, pros that take part will be the first to receive education in the renovated church space, which features a nail bar, shop,…

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Neurodiversity In Nails Group

Are you a neurodiverse nail tech? This Facebook group offers support to neurodivergent pros

By Rebecca Hitchon | 19 March 2025

“Neurodiversity refers to the different ways an individual’s brain processes information. It became clear that I am neurodiverse when I was in my late 30s,” says Cheryl Holland, founder of Facebook group, Neurodiversity in Nails. The owner of Spicy Sakura Nails, Worksop, and press-on business, Nail My Ride, set up…

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Struggling to attract clients? An expert will audit your beauty business to drive growth

By Rebecca Hitchon | 19 March 2025

Are you struggling to gain new clientele or attract your ideal clients? The Salon Inspector™ from nail industry veteran, Sue Davies, is here to help… The programme serves to enhance the client journeys of mobile, home-based and brick and mortar beauty businesses via an audit. “When a business signs up…

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Treatwell campaign 2025 mani bus

Treatwell campaign inspires London commuters to prioritise self-care

By Helena Biggs | 17 March 2025

Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…

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Tgb academy

The GelBottle Inc expands academy offerings to empower nail pros

By Scratch Staff | 17 March 2025

Brighton-based nail brand, The GelBottle Inc (TGB), has launched in-person courses, workshops and a call service via TGB Academy, to support aspiring and experienced techs. The company’s most popular online workshops, BIAB™ Master and Perfect Prep, will be available as in-person courses at the company’s Centre of Excellence in Brighton.…

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