EXPERT ADVICE
Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Read the latest issue
While it’s important for your salon to look good, it is even more important that it is safe. If you’re making changes or refurbishing, you have the chance to build preventive measures for your salon’s overall security. The Metropolitan Police offers advice on how to deter burglars and increase your…
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Get the best from your nail art products with these handy tips from the creative team at Lecenté with these videos… About Lecenté Lecenté was founded in 2011 by brother and sister team, Ged and Maria Cientanni. Previously an experienced nail technician and college tutor, fate stepped in when Maria…
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The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…
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Continued professional development (CPD) ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers. Constant updating of skills is vital to success in any industry, but it’s especially true in the nail and beauty industry. CPD is about keeping up-to-date…
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A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and encourage clients to indulge in a design. There’s a design or style that can suit anyone, and I’ve been known…
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When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…
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