EXPERT ADVICE
How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to…
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Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon (and winner of the Scratch Stars Best Use of Social Media award 2017 & 2018) shares her social media tips & tricks… Remember when Instagram stories used to only last 24 hours? Now you can get old story posts from your archive…
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When I tell people I am a session manicurist and explain what the job entails, one of the first questions they ask is, ‘which celebrities have you worked with?‘ or my pet hate, ‘who is the best/worst celebrity that you’ve worked with?‘. I always find these questions rather uncomfortable and…
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Finance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the…
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Are you experiencing premature tool breakdown? This can be a common issue among nail techs but there is a simple solution to help keep your tools in top class condition. Follow the manufacturer guidelines Following the manufacturer’s guidelines is essential for success and longevity with your tools. These precise instructions…
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Polish up your professional image and nail your consultation process with help from Elise Scholes-Pilkington, Scratch Stars Awards Ultimate Natural Nail Specialist… I believe client consultation is paramount in how to maintain and gain a regular client base. It always begins with your phone manner; it helps to smile…
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Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the…
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