EXPERT ADVICE
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Liz McKeon, beauty business expert at www.lizmckeon.com shares some tips on how to keep your business and finances safe… A secure setup ” I would suggest investing in a quality alarm system and place security cameras throughout your premises. Review this annually, always mindful of changes in the area. “Ensure…
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Hilary Hall, chief executive of the National Hairdressers’ Federation & National Beauty Federation, serves up support and advice for beauty business owners wishing to effectively manage their staff members… Performance management is a vital skill for business owners, particularly in the highly competitive world of nail salons and spas. Supporting…
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Itching; redness; swelling; nail separation; burning; peeling or blistering are all ways that your body is telling you that something is wrong. While recognising an allergy is important, it is equally essential that you know what to do afterwards. However minor the symptoms may appear, if client or tech begins…
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There’s more than one way to run a beauty business – and maybe franchising could be the way forward for you, explains NBF chief executive, Hilary Hall… Depending on your situation, you can consider becoming a franchisee or a franchisor. Either way, make sure you do your homework and understand…
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“It is important to carry out a thorough analysis at the beginning of each treatment to make sure you provide the correct solution to achieve the best results,” says Jessica Nails educator, Georgina Walker. “Assess each nail individually, as nails on the same hand can have different needs. This will…
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Dave Horton of ABT Insurance outlines why continued professional development is so important in the beauty industry… The start of another academic year represents, to me, the opportunity to start a new training course or improve a skill set. Of course, we can undertake training at any time throughout the…
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