EXPERT ADVICE
Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Read the latest issue
Timea Berridge, nail technician and now Crystal Nails UK educator for Nottingham, shares her experience of the brand’s educator course… “Hi, my name is Timea and I have been working as a nail technician for a number of years. After seeing the opportunity to become a Crystal Nails UK educator,…
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When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…
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Never underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…
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The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…
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Many nail techs go home after a long day with aches and pains in their hands, shoulders and back. A tech’s hands are vital for performing the job, yet too many of us often neglect caring for them as we should. Proper posture and improved ergonomics can help reduce these…
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Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…
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