EXPERT ADVICE

Becca web newsfeature lead 1200x800px

Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

Read More
Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Bridal nails

Why you should already be preparing your client’s summer wedding nails

By Sophie Nutt | 6 March 2020

Preparation for a bridal manicure can begin up to six months prior to the big day, allowing for a thorough consultation, trial manicures and maintenance appointments. “The natural nail can take six months to grow from the matrix to the free edge and so it is ideally best to start…

Read More
Katie barnes clean

Coronavirus fears: A review of salon hygiene practices

By Katie Barnes | 3 March 2020

With Coronavirus spreading at a rapid rate across the globe, Katie Barnes reflects on sanitation, disinfection and sterilisation procedures in the beauty sphere to help prevent the spread of any infection… In the nail salon, we are in constant contact with a a number of people every day. Sometimes, we…

Read More
Dana cecil

Dana Cecil on why entering a competition helped her nail career

By Sophie Nutt | 28 February 2020

A lifelong passion for nails, positive attitude and fearless nature has seen Dana Cecil open her own salon, Nail Junkie, and rank seventh and fifth in two Next Top Nail Artist (NTNA) competitions, run by Nails magazine. With an inspiring project in the pipeline, Dana sees the future as a chance to grow and…

Read More
Wellbeing

6 ways to promote wellness in your salon

By Sophie Nutt | 27 February 2020

Liz McKeon, beauty business expert, reveals six ways to promote wellness in your salon business… “Conduct health ‘wish list’ assessments. Create surveys that let employees share their health ‘wish list’. Such polls can include questions on topics like nutrition and exercise, while also asking how the business can support employee…

Read More
Hannah garbett blog header 1200

Why you shouldn’t choose a one-day nail training course

By Scratch Staff | 26 February 2020

Award-winning educator, Hannah Garbett of Staffordshire Nail Academy,  reveals the implications of learning the art of nails in one day… Do you want to be a ‘pro’ or a ‘have a go’? If you want to become a nail tech, that’s awesome news. But if you want to become one…

Read More
Beauty2trs tracey shelverton

An online journey around the natural nail unit

By Scratch Staff | 24 February 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…

Read More