EXPERT ADVICE

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Coronavirus

Coronavirus: Practical steps for your nail business you can implement today

By Metta Francis | 19 March 2020

Multi award-winning mobile nailist, Metta Francis, shares a number of practical steps you can implement to reduce the impact of coronavirus on your nail business… Over the last few days, I have spoken to many nail/beauty professionals and business owners who are all feeling rather unsettled. Clients are cancelling appointments, events…

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Aviva day spa

Coronavirus: How to reassure salon & spa clients of good practice

By Zoe Wickens | 18 March 2020

Janan Saher, director of Aviva Day Spa in Luton, talks about the difficulties her business is facing due to COVID-19 and how she and her team are tackling hygiene issues… I’ve been reading so many negative and scary posts that I thought I would try and turn that around to give…

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Katie barnes nails

Coronavirus: 7 ideas to help your business survive tough times

By Katie Barnes | 18 March 2020

As nail technicians and beauty therapists, our customer appointments rely on face-to-face contact for us to perform our services and earn income. We are all aware of the impending detrimental effects that the current global pandemic of coronavirus (COVID-19) may have on our nail and beauty businesses. Now is the…

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Liza smith bodylines

Coronavirus: How one salon owner vows to manage nail appointments safely

By Scratch Staff | 17 March 2020

Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments… “The government has given the advice to avoid social outlets, which could have a huge impact on nail and beauty…

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Social media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…

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Coronavirus: Essential advice for employers

By Scratch Staff | 12 March 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals advice for employers in the wake of the coronavirus outbreak… The coronavirus outbreak (Covid-19) has raised serious health concerns, and now, the…

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