EXPERT ADVICE
Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
Read More
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
Read More
How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
Read More
Read the latest issue
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…
Read More
Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…
Read More
Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…
Read More
Did you know that 19 February sees National Lash Day? Whether, your client adores their lashes long and luscious or they prefer a natural lash, Salon System educator and lash expert, Ruth Atkins, share her top picks… Lashes in a flash “Nautralash has your clients covered with the LashLux Mink Style…
Read More
One of the most important yet surpassed elements of a nail enhancement is the convex and concave. Firstly, lets explain what the convex and concave is: Convex: The exterior curve of the nail enhancement. Concave: The interior curve or “the tunnel” of the nail enhancement. The convex and concave should be…
Read More
All technicians need public and products liability insurance. This type of insurance is inexpensive and will protect you from most situations involving products, whether as a result of an accident or an allergic reaction, for example. It often covers accidental damage to property and loss of products and tools, and…
Read More