EXPERT ADVICE

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Business

Coronavirus: An update from NHBF

By Scratch Staff | 2 April 2020

We are living through extraordinary times and our industry is facing weeks, if not months, of huge anxiety as the Coronavirus pandemic continues. Here, NHBF chief executive, Hilary Hall, shares an update on the organisation’s efforts… The NHBF is reacting rapidly to the developing situation, from putting out daily updates…

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Business considerations you need to make – despite closure due to coronavirus

By Katie Barnes | 31 March 2020

For business owners, much of this week may have involved considerable time spent on hold on the phone. On hold to the landlord, local authorities, energy and water companies, business advisors, accountants and insurance companies, to name just a few. I took the decision on the first government recommendation on…

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Coronavirus: 10 ways beauty businesses can manage cash flow

By Scratch Staff | 31 March 2020

Accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares need-to-know business news & accounting advice for those in the beauty industry… The closure of businesses and lockdown presents an extremely difficult time for all, so it is more important than ever to understand and manage cash flow over the next…

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How to prevent nail crystals from falling off & ruining designs

By Scratch Staff | 29 March 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Hazel Dixon reveals how to apply & perfect crystal application About Hazel “For many years we’ve been able to follow Hazel Dixon’s journey,” comments the Beauty2trs team. “It was not difficult, as she was…

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Social media

Are you missing this trick on your social media pages?

By Sophie Nutt | 26 March 2020

As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business,…

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7 ways to stay healthy at home

By Scratch Staff | 25 March 2020

Dr Kuldeep Minocha, GP & cosmetic doctor at London-based Tempus Clinic, reveals 7 ways to stay healthy at home during the Coronavirus (COVID-19) outbreak.   1. Keep hydrated You and your family must all keep well hydrated by drinking plenty of clear fluids, warm or cold, it doesn’t matter. If…

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