EXPERT ADVICE

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Coronavirus: 3 ways to use tech to keep clients interested

By Scratch Staff | 12 April 2020

Jo Martin, marketing director at Sally Salon Services UK & Ireland, reveals how you can you use technology to engage existing clients and attract new ones… Like many other sectors, the nail industry has been significantly affected by the coronavirus pandemic. At first, nail salons and freelancers took the decision…

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Helen Burton-Ward on allergy prevention

By Sophie Nutt | 10 April 2020

Scratch Stars Natural Nail Specialist of the Year 2019 and CND™ education ambassador, Helen-Burton Ward, shares her advice to preventing allergies… Allergies and overexposure are widespread issues within the industry. An allergy may develop as a response to the improper application or cure of a nail system, or sensitivity to certain…

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Coronavirus: Learning from ‘unprecedented times’

By Kat Hill | 6 April 2020

Tracy Nash, director of Vu Nail Systems, shares her thoughts on these ‘unprecedented times’… Sit and just take a minute. Reflect on you; relax, breathe, calm. The world is wonderful and already repairing itself. Picture the beauty and set your mind ready… ready for the months ahead. Start with a…

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Coronavirus: 6 ways to make the most of your extra time

By Sophie Nutt | 4 April 2020

Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares top tips for how techs can utilise the extra time they have as a result of Covid-19… As difficult as this time is for most self-employed nail technicians, it is, for some, a blessing in…

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3 ways to boost your income during low trading periods

By Sophie Nutt | 3 April 2020

The team at Sienna X shares three top tips to boosting your income during quiet periods… Covid-19 has given many of us a new perspective, not only on our health, but also the way that we can operate business during times of extreme trading lows and uncertainty. With normality interrupted, we…

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Coronavirus: How to remain positive in times of adversity

By Sophie Nutt | 2 April 2020

Ruth Atkins, Salon System educator, shares an insight into remaining positive in times of adversity along with practical advice for techs…  We are facing unprecedented times and it is very difficult to keep positive when businesses face closure, family and close friends are struggling with their health, worries about financial…

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