EXPERT ADVICE

Becca web newsfeature lead 1200x800px

Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

Read More
Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Social media kindness

A reminder to be kind on social media

By Sophie Nutt | 29 June 2020

Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…

Read More
Untitled design

5 ways to keep your social media followers engaged during lockdown

By Sophie Nutt | 26 June 2020

Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares tips on how to keep your social media followers interested and engaged during lockdown… As we are all unable to work with clients during this time, it can be hard to keep your social media…

Read More
Nail ventilation

Back to work: What ventilation you need

By Scratch Staff | 24 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: “Maintaining good ventilation in the work environment, for example keeping windows or…

Read More
Nail tools

Back to work: How to care for your nail tools

By Scratch Staff | 24 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: Further increasing the frequency of hand washing and surface cleaning. Using disposable…

Read More
Tatti lashes

Why should you train in lash services?

By Sophie Nutt | 22 June 2020

Offering an instantly gratifying effect and requiring maintenance appointments at regular intervals – similar to nail services, lash treatments offer an opportunity for nail technicians to expand their skillset, boost income and attract new clients. According to The Guild of Professional Beauty Therapists, almost nine million lash treatments were carried out in…

Read More
Square trophy wife2900 mw 02 large copy

Going cashless with card machines

By Kat Hill | 22 June 2020

Cash in on taking card payments for your services with these tip from Helen Prowse, head of communications at Square UK… “Take some time to think about when you’ll take card payments – in person, in a shop, on the move, over the phone, or on the web – and look…

Read More