EXPERT ADVICE
Ingrown nails & greenies: how to manage them as a nail tech
Have clients presented you with conditions like ingrown nails or greenies, but you’ve felt unsure about whether you should continue their appointments? Read on to freshen up your initial training and note the natural nail conditions that require medical intervention. While nail professionals should refrain from making medical diagnoses, it’s…
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Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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Read the latest issue
Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, discuss how to up the ante on your retail during and post lockdown… Denise Dente Jessica Quick Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns over public…
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Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, reveal how to prepare for reopening your business after lockdown… Grey hair, uni-brows, broken nails – the list goes on! Like the sound of a supersonic jet breaking the sound barrier, consumers are going to bolt to…
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Janan Saher, director of Aviva Day Spa in Luton, reveals why it’s important to focus self-care at home during lockdown and serves up suggestions to promote such care… The world is a pretty surreal place these days because of the global panic around coronavirus (COVID-19). Are you’re feeling overwhelmed, anxious or stressed?…
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Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…
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In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…
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